Today it is essential to have a secure website to gain the trust of users and prevent them from leaving the page for fear of staying on a site that does not provide them with security.
In addition, it is essential to prevent third parties from carrying out attacks on our website and it is a requirement that Google establishes to grant a better position on the results page.
Would you like to have a secure website? In this post we tell you everything you need to know to maintain the security of your website.
Why is it important to maintain a secure website?
Our website is the showcase of our brand and on many occasions it is the means by which we initiate a relationship with our clients. When our website is not secure, certain distrust is transmitted to users , which entails an impediment to consolidate said relationships.
Users are wary of making purchases on web pages that do not provide them with security since they fear the theft of their data, which can seriously affect our business.
On the other hand, having an insecure website can affect our SEO positioning . One of the factors that Google takes into account to grant a good position to our website among the results of a search is to have a secure website.
In addition, if Google identifies that our website is dangerous for users, it will keep it under review and its position will radically decline . This will significantly affect web visits and sales of our business.
How to keep a secure website?
Now that you know the reasons for having a secure website, we will show you the steps to follow to maintain the security of your website.
Install the SSL certificate on your server and convert your URLs to HTTPS
The SSL certificate consists of an encrypted data connection. Its function is based on encrypting the information that users provide to our website .
When a web page with an SSL certificate is accessed through a certain browser, a secure connection is established between the web server and the user’s browser, so that the data passes from one to the other without the possibility of a third party being able to acquire that information .
Currently, most servers have an SSL certification service, so it is interesting to request it to acquire greater web security.
Once we have the SSL certificate we can obtain our URLs with HTTPS. When users want to know if a web page is secure, the first thing they try to find out is if the letters HTTPS appear in the navigation bar . This will offer them the peace of mind of browsing a secure site with a security protocol in place to be able to provide personal data.
Hire a secure hosting
As expected, the hosting company that we hire for our site is really important in terms of its security. Although we have adequate security for our page, if a hacker is able to enter our server, it can cause us serious problems .
When contracting a hosting we must take into account that it includes protection measures against attacks and that there is a professional team that monitors the platform at all times.
Also, make sure that your server is constantly updating new versions and that it has a quality technical support team with good availability .
Protect access to your website and your passwords
Another fundamental element to maintain a secure site is to have good security when accessing our website as well as establishing strong passwords .
We must design passwords that are strong enough so that no one can discover them and use them against us. Avoid using simple passwords that include data or names of our brand .
Another way hackers use to gain access to our website is by attacking the administration directory. Thus, we must stop using admin or login accesses that are pre-established by the largest number of CMS .