A bad web positioning can significantly influence your sales. Everything you invest in SEO, then you will save on CPC advertising (Adwords, Facebook Ads, Twitter Ads,…) And even if you have a quality product at a very competitive price, if you are not able to get visibility , and make yourself visible to search engines, for practical purposes it is as if you were invisible.
For this reason, appearing in the first positions of Google (TOP5-10-15) is essential. And although you have to start from a previous strategy : study of the KW, your market, the competition, the alternative cost in CPC, etc. The more optimized your website is (SEO OnPage), the easier it will be to achieve your goals.
Did you know that 90% of users only look at the first result and that 75% choose only the top five? That is why you cannot settle for just appearing on the first page for “your own brand”: “Calzados Pepito Suelas”, but it is necessary to get TOP3-5 for certain “LongTail” searches: Like “Katiuskaschildren” etc. And to make it easier for you, today we bring you some ideas to improve the positioning of your online store and, in this way, increase the sales of your business.
1. Identify the 10 keywords of your business
The first thing you should do is get to know the keywords (or sets of KW) that best define your sector. Tools like Google Keyword Tool, ES.Semrush, or others that we have already talked about on other occasions, can help you know which are the most frequent searches of users and the competition for each of them. There are many strategies to decide a set of KW.
2. Create a blog and constant activity in social networks.
Creating a blog and boosting your social channels is the best way to “temporarily” increase visibility and SERP (number of positions in search listings), as well as the number of indexed pages of your website, but it is also really useful for capture the attention of customers through content that is interesting to them. The more content, and the more specific… the greater the chances that users will find you. Of course, we recommend that you do not exceed the density of keywords. Try never to exceed 4% in each content so that Google does not penalize you. And remember that no matter how much traffic you get, what matters is the qualified visit.
3. Optimize meta tags (except Meta Keywords…)
The titles, descriptions and other content that you include on your website must be optimized with the keywords (synonyms, related words, parallel semantics, etc.) that you have chosen in your strategy to position the online store . In this way, in a few months you will be able to improve the positioning of your online store . The idea is that the search engine knows perfectly what the theme of your website is… and how others see it.
4. Pages with friendly URLs (SEF Search Engine Friendly)
Both the index and the category page and the products must also contain the keywords that you are going to use in your content. Try not to include symbols such as question marks or strange formulas so that they can be indexed correctly. Don’t abuse Keywords either, lest your density per page be excessive >3% can be penalized.
5. Product descriptions
To be effective, descriptions should be at least 250 words long and include keywords and related words. Google gives more and more importance to the semantics of the content. This means that if your website sells shoes, it is also important to include, for example, the word “footwear”.
6. Link Building Strategy
It is possible to increase the Page Rank of your online store if you get external links that point to your page. Try to establish contact with other related websites , so that they naturally introduce links to your content from their website. But internal links are also important, making the linkjuice flow properly . This is the best way to ensure that your pages are indexed well and contributes to increasing the time that users spend on the web.
7. Buy free domains EMD Exact match keywords
Choose a domain that contains words related to your business (TLD EMD Exact match keywords), as this contributes to the SEO positioning of the web. If the one you want is not available, you can get inspired by searching for ideas in the browser bar. Although Google itself dismissed it a few years ago… it turns out that experience indicates that EMDs continue to add a lot of value. Use those domains for your Adwords campaigns, you will have to use different accounts obviously, but it can help you capture specific markets, targeting thematic or product landing pages.