You made a great investment and created the best website than any other business in your sector. It has graphics, spectacular photos, eye-catching presentation texts… and a blog? Yes also a blog . A tab on your website that when you click on it says something like “Hello world”. It’s the sample article!
The time has come to get down to work and promote your company’s blog in order to boost your website, offer quality content to your customers and, incidentally, show Google that your website is alive and should show it to the rest of the world. users. Do you want to know how to write on the blog of your business website? If there is one thing we believe in at SERSEO, it is content marketing . For this reason, from our more than 20 years of experience working with SMEs like yours, we want to give you some tips so that you can get the most out of your website’s blog.
Define for whom and what you are going to write about
It is clear that the articles you write will have to do with the sector to which you dedicate yourself. But what exactly are those who read you looking for? Do not focus only on talking about your products or how good your services are. It also incorporates articles on curiosities of the sector , topics that complement it or advice on how to keep those products that you already sold them in their day longer.
In addition, you must be clear about who you are writing for . Is your audience a professional in the sector? Is it a broader audience? Try to adapt the language to the public you are addressing at any given time or in each article. You don’t have to segment it across all your articles. You can design a schedule in which certain days of the week you address a more professional audience and others in which you give advice or dedicate yourself to disseminating information that may be of interest to a more general audience.
The key to this point is to define your own style on your blog and offer solutions or provide content of interest to those you are targeting. Only in this way will you be able to generate that interest that makes your blog users be aware of when you have published a new article.
Write according to the spelling and writing rules
This may seem like a very basic piece of advice, but the shadow of SEO positioning and its miracles is very long and, sometimes, makes us write like real robots with the aim of getting our article to the top of the search results.
Be careful, don’t get us wrong, SEO is a very useful tool and will help position your website. But, there are already artificial intelligence robots that are responsible for writing these articles aimed at Google finding and indexing them.
Here we are talking about the articles that you can write and these, dear businessman, must represent you and your company ; therefore they must have character and personality. Thanks to this strategy you will make your customers feel your business as a close company.
Propose examples and practical cases
It is the best way for the user to feel identified with what you are trying to convey, to be aware that you know their situation and to feel part of a group knowing that there are more people looking for the same solutions as them but who have already found them . found thanks to your company.
For this reason, it is very important that you mention success stories or rely on photographs and experiences of other users when presenting certain information about your products or services.
Making clear and concise examples available to your readers will save them a lot of reading time since just by knowing these real cases you will have answered their questions. Which will undoubtedly make them one step closer to acquiring your products or services over those of your competition.
Dynamize your content and retain your readers
When you start writing your articles, you will know the time and effort it takes to do it. Therefore, do not let them fall into oblivion by uploading them to your blog and sit back and wait. Share them on social networks, send them by email or WhatsApp to those customers you think may be interested and, above all, build loyalty.
To read your articles, users must reach your website’s blog through different channels. Well, once they are in it, it is very interesting to offer them to subscribe to your newsletter, which they can receive periodically to keep up to date with all the new articles that you upload.
In exchange for their subscription you can offer them extra content or a discount that they can use in your online store. In this way, in addition to the interestingness of your content, you will offer them one more incentive to read and share the new articles on your blog.