Since the boom of the internet more and more businesses have shifted from brick and mortar establishments to those that operate primarily online. This has dramatically reduced costs such as building rentals, advertisement expenses, as well as human capital cost. These websites can be used increasingly to decrease the amount of time and money spent on advertising your business and getting new clients.
Much like every industry that can be scaled on the internet even law firms have found out that simple tasks that would have earlier required multiple Associates wasting their valuable time, can now be performed on the internet. Here are some of the reasons why mobile designs for your law firm websites are some of the best ways to get new clients and build your customer base:
1. Growth of Mobile Phones World-Wide
Since 2012 and 2018, the number of people globally who use a smartphone for their day to day entertainment and productivity has increased several-fold. It is believed that in the last three years alone, the number of people whose phones have become ‘smart’ has increased by 1 billion. This means that now, no matter where in the world you are, the odds are that there is someone nearby who uses a smartphone.
If your website is capable of catching this enormous amount of traffic through smart SEO tools and innovative design, then there is no limit to the amount of growth your business will see. SEO tools enable firms to create smart links that can grab the attention of customers towards a service they might be looking for. Since this form of advertisement does not cost you all that much also, it is a great reason to get your law firm on the internet.
2. Websites are affordable to build and easy to maintain
The costs of creating and running a website for your law firm will only amount to a few 100 dollars a month. This added cost will help you thin out all the avoidable costs on your firm’s payroll and save you thousands of dollars in the long run. Your law firm’s website can be used as a landing page where customers can learn about all the services you offer as well as read testimonials written by earlier clients. All of this will help the customers gain confidence in your firm’s abilities even before they enter the building.
3. Using SEO can get you better engagement
To increase engagement, it is vital to have a unique mobile website. This will ensure that users who are browsing through the content on your site will spend more time on it. Once they have the details of your site, they will be able to share it with their friends and family, and before you know it, several people will learn about the services your firm offers.
All of this will improve your firm’s visibility on social media platforms such as Facebook, WhatsApp and Twitter.
4. Improve your brand image
In the 21st century business, band image is everything. Half of the success that old firms and established companies enjoy is because of the brand value they have achieved over years of customer care and value. Good web design will improve your firm’s image on the internet and in turn, will help you get more customers over time.
5. Improves the Website’s Conversion Rate
Conversion rates largely depend on whether your website is easy or difficult to use. By using the latest law firm website design techniques, you can create a mobile website that is easy to use and SEO relevant. All of these factors will help you, in turn, convert more visitors into clients. Hence your business will thrive.
6. Get faster download speeds on a mobile website
One of the best ways to increase the loading time of your website is to convert it into a mobile-designed site. This will provide users with a much more enjoyable experience while navigating through all the site’s content. These kinds of sites can be accessed anywhere, and at any time, even if a potential customer has poor internet speeds, he will still be able to load the lite version of the site.
Browsing on your mobile has become such a popular tool that firms and companies can no longer choose to ignore the internet as a viable mode of doing business. You are just better off creating a mobile site than cold calling or any of those old forms of getting customers.
Hence a mobile website helps you stand apart from your competitors and will help you leap frog all the firms that still do not use a mobile website design. If you are part of a firm who wants to be more competitive nationwide, then mobile designed websites are the way to go.
Sophia is a marketing expert working at Conroy Creative Counsel- digital marketing agency for law firms in the USA. She has a passion for creative and technical writing and always looks for learning something new.