One of the initial steps in developing any website is selecting and purchasing a domain. Therefore, it is really important to know how we should choose a good domain and what are the factors that must be considered in order to be successful in the online field.
Would you like to identify the most appropriate actions to choose an effective domain? Stay to read this post, we show you everything you need to know below.
Set your goals
The first measure that must be carried out before choosing our domain will be to determine the objectives that we want to achieve. Thus, depending on the goals set, we will lean towards one type of domain or another.
In this sense, if our main purpose is to achieve traffic to the web , the most appropriate thing would be to use a keyword as the main element of the domain . However, if what we want is to make a brand and achieve great notoriety, we will choose to use the name of the business.
On the other hand, if we intend to favor the geolocation of the company, we will include the place where we carry out our activity.
Choose the right extension
The extension of a domain is a relevant issue that we must reconsider, since it is opportune to consider the current strategy of the brand and the path that we hope to follow in the future.
In this way, opting for the .es extension would be a good decision if the potential users are exclusively in Spain . However, if we want to position ourselves internationally in a couple of years, it would be appropriate to select the .com extension.
It is always advisable to acquire both options , regardless of which one we are going to use in our domain. Thus, we ensure that no person can acquire an extension that we may possibly need in the medium or long term.
Prioritize ease of recall and writing
To select a successful domain we must always prioritize its ease to be written, pronounced and remembered. For this reason, numbers, strange characters, and complex words should not be used .
What is appropriate in a domain is that it be short, clear and understandable, allowing users to access it easily and without any difficulty.
The more facilities we offer to users, the greater the chances that they will remember to show the domain and decide to search for it on the Internet.
Avoid legal problems
Before registering a domain we must also investigate some legal aspects. Here comes into play the possibility that the domain that we want to use includes a registered trademark , which can take sanctioning actions against our company.
This dilemma usually occurs when the brand in question does not have an online presence but does operate in the traditional market . Therefore, even if we cannot find it on the Internet, we do not have the power to use it.
To avoid this problem we can access the website of the Spanish Patent and Trademark Office .
Take your time
Finally, to learn how to choose a good domain, we could not forget to mention the importance of spending adequate time to make this decision.
In this way, we can initially develop a brainstorm where we write all the possible domains of our brand. Subsequently, we will discard all those that do not meet our objectives or that are already taken by other businesses .
It is vital not to rush and purchase the domain when we are totally clear about its composition, since it is a choice that will accompany our company throughout its life in the online environment .
As has been observed throughout the article, the choice of a domain will influence the results obtained in our business and will also contribute to the brand’s digital strategy. Therefore, it is an important decision that requires analysis and meditation.
What do you think of our post on how to choose a good domain? Do you know other elements that are of interest to assess before selecting said domain? Leave it in the comments, we are looking forward to reading you!