Magazine advertising has been a strong part of society for a very long time. While in their history, it is not extended one time-wise. The impact and influence on society. Moreover, we live in a digital era, the power of print publication is still in high demand. In this world, the magazine is considered as the best way of marketing. These are wonderful sources of education. People read to stay updated with the latest fashion trends, business tips and tricks, lifestyle, travelling and many more.
To celebrate the continued progress and growth of the top magazine in India, we’re taking a look at the pros and cons of magazine advertising that you should know.
Table of Contents
Advantages Of Advertising in Magazines
Here, we’ve mentioned some advantages of magazine advertising you should know.
1- It Can be Targeted To Specific Demographics
Know that the magazine reaches a customer within your target demographic. Your marketing efforts will expose many potential prospects. The average person may see over 235 ads in a single day. If your ad is within a trusted magazine brand, ad placement is more likely to be noticed.
2- They Have A Long Life Span
If you picked up a magazine from 1954 and started looking at it. You’ll be able to see the ads in that issue. This is the real power of magazines. A magazine is much more simple than a new source or a means of entertainment. This is a piece of literature that many customers save to review more than once. It provides the possibility of repeat exposure to the ad.
3- There Is Possibility Of Pass-on Ad Exposure
People read magazines in doctor’s offices while they wait. Friends give magazines to each other. You can read magazines in coffee shops, bookstores or even on the beach. Some customers read magazines while waiting in the checkout line at the grocery store. All of these are examples of pass-on exposure for a brand.
4- It Affordable Print Advertising Option
According to the information received from the entrepreneurs, the advertisement of the magazine can start from as low as $500. Magazine advertising is cheaper than some newspaper ads, phone book ads, and even radio or TV. This is an affordable marketing strategy for any business.
5- You Have Multiple Design Option
The magazine ad can be text-only or it can be a full display ad. Ads can be placed on the inside front cover or printed on the back pages. This could be a coupon or discount code, a survey, or even a tiny little article. It was written for a magazine. There are many ways to take advantage of this method.
Disadvantage Of Magazine
1- Good Advertising Placements Can Be Expensive
If you want to advertise in a national magazine and purchase the inside front cover for the ad space, then the space placement could cost about $500,000 or more. If a magazine is popular, good ad placement can get expensive fairly quickly.
2- It Often Has Deadline That Run Months In Advance
You may need a time of 6+ months to successfully run an ad in a magazine. It means that to take advantage of this option, you need to prepare your marketing in advance. The length of this time also means that ad testing will require additional resources before the print publication.
3- Ad Testing Can Sometimes Be Problematic
If you advertise in a national magazine, it can be nearly impossible to test your marketing material. This is true for regional magazines. Then you’ve got the colour test you want to do for some commercials ads and only small test samples can be provided to you. If you haven’t completed an independent test before the magazine is in print, the ad placed is more than a real strategy.
4- It May Give Reader The Wrong Impression
There are many unexpected ways, one might interrupt a magazine ad. If you want that reader to think in any negative way, even if unintentional, the result is going to damage your brand. That damage can spread if that reader tells his friends, family, etc.
5- Limited Audience Reach
The magazine does not have the same reach just like TV or radio. Only a few people are interested in a topic of the magazine. It means that magazines are not the best option if you want to reach a sizable, broad, general audience. This disadvantage contrasts that people that you reach are normally more interested than audience members through other media like TV or Radio.
We’ve mentioned some pros and cons of magazine advertising. It is an affordable method of marketing. Magazine advertising presents the latest trend in fashion, business, sport and many more. It is cheaper than advertising on TV or radio or newspaper.