Publish your Stories
    What's Hot

    Simple Ways to Make Your Bathroom Look Luxurious

    December 29, 2022

    Top 5 Apps You Should Have on Your iPhone in 2022

    December 28, 2022

    Home Irrigation System in Winter

    October 20, 2022
    Trending
    • Simple Ways to Make Your Bathroom Look Luxurious
    • Top 5 Apps You Should Have on Your iPhone in 2022
    • Home Irrigation System in Winter
    • 5 Benefits of Large Format Printing for Small Businesses
    • Best Flooring Options for Humid Climates
    • How to Manage Water-Damaged Laminate Flooring
    • Best Ways to Buy Quality Granite Countertops in Vaughan
    • How to Repair Cracked Glass Windows in Toronto
    Publish your Stories Publish your Stories
    • Tech
      • Gadgets
      • Cybersecurity
      • Seafty and security
      • Tips
      • Society
    • Business
      • FINANCE
      • Economic
      • Automotive
      • Money
      • Auto mobiles
      • Arts & Culture
    • Fashion
      • BEAUTY
      • Cloths
    • Digital Marketing
      • Apps
      • Android
      • SEO
      • Blogging
      • Marketing
      • WordPress
      • Earning
      • Design
      • IOT
      • Social Media
        • SOCIAL NETWORKS
        • Programming
    • EDUCATION
      • Jobs
    • General
      1. Fitness
      2. Fashion
      3. Health
      4. Food
      5. Home Improvement
      6. Home Decor
      7. News
      8. How To
      9. Impact
      10. LAW
      11. Management
      12. Lifestyle
      13. Relationships
      14. Hotels
      15. Real Estate
      16. View All

      A Guide to the Many Types of Sunhats

      August 1, 2022

      What’s in your bag, PR Girl?

      August 1, 2022

      Keys To Combine The Different Types Of Boots

      January 15, 2022

      How To Choose The Right Shirt For Each Occasion?

      January 8, 2022

      Buy MTP Kit Online To Prevent Unwanted Pregnancy – Know More

      July 31, 2022

      Which Is the Best Optimal Sleep Temperature?

      July 31, 2022

      Benefits of Watermelon

      July 31, 2022

      The risks and threats of aphrodisiacs, natural or not

      July 31, 2022

      The risks and threats of aphrodisiacs, natural or not

      July 31, 2022

      Simple Ways to Make Your Bathroom Look Luxurious

      December 29, 2022

      Best Flooring Options for Humid Climates

      September 21, 2022

      How to Manage Water-Damaged Laminate Flooring

      August 18, 2022

      Best Ways to Buy Quality Granite Countertops in Vaughan

      August 8, 2022

      Steps to Install Custom Drapery in Your Toronto Home

      June 10, 2022

      How to Choose an Emergency Glass Repair Company in Toronto

      May 3, 2022

      Tips To Build Better Relationships in Your Life

      August 1, 2022

      Doubt can eat away at the best of competitors

      August 1, 2022

      How Real Estate Agents Can Build Their Sphere of Influence

      May 6, 2022

      Top 5 Best water purifier under 15000: you must read

      August 1, 2022

      The Celtics delivered a nice pack

      August 1, 2022

      8 of the Richest Presidents of the United States

      July 31, 2022

      Stag Party – Quick Beginners’ Tips

      July 31, 2022
    • Sports
      • Racing
      • Gaming
      • Cricket
      • Football
    • Write For Us
    Publish your Stories
    Home » How to make a sales promotion: what it is and what it consists of
    Business

    How to make a sales promotion: what it is and what it consists of

    adminBy adminJanuary 18, 2022Updated:January 24, 2022No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr
    sales promotion
    sales promotion
    Share
    Facebook Twitter LinkedIn Pinterest Email

    What is sales promotion and what does it consist of? A sales promotion is a technique used by companies to  stimulate and boost sales  of a product or service at a given time (short periods or special dates).

    Some of the most important purposes of sales promotion are:

    • Increase sales in the short term
    • Getting a new product introduced
    • Attract customers from the competition
    • Reduce or eliminate product stock

    Table of Contents

    • What are the pros and cons of sales promotion?
    • How to make a promotion in 7 easy steps
      • #1 Define the goal  
      • #2 Segment the audience 
      • #3 Make a budget  
      • #4 Select the type of promotion
      • #5 Define the clauses of the promotion and how it works
      • 6# Launch the elements of the sales promotion
      • #7 Test, measure and check the results
    • How to make a sales promotion with a CRM

    What are the pros and cons of sales promotion?

    Among the most important pros and cons when launching sales promotion actions we find:

    Cons:

    1. You can reduce your margins (difference between sale price and production cost).
    2. You can attract the wrong audience. That person who has bought for the discount and you are not going to be able to retain it in the long term.

    Pros:

    1. Drastic increase in sales.
    2. Approach new customers thanks to promotions that help create long-term relationships with them.

    How to make a promotion in 7 easy steps

    #1 Define the goal  

    Clearly define the  sales objective  that you want to achieve with this action. Remember that any sales action must always be supported by data. We cannot work without having previously made a  forecast , nor having checked past results.

    #2 Segment the audience 

    Define the public to whom the sales promotion will be directed. To all current customers, new customers, old customers, staff, partners, the distribution channel…etc.

    #3 Make a budget  

    Set how much money you are going to spend to carry out the promotion: how much you can reduce the margin, what costs this promotion implies and how many sales you will generate if you carry it out. It is essential to make the  sales budget  to know exactly if, on the one hand, it is possible and, on the other, if you are going to make a profit in return.

    #4 Select the type of promotion

    Among the most used types of sales promotion we find: 

    -Temporary discount on the price of the product: For example, dates such as Black Friday, where great discounts are made, especially in technology.

    -Greater quantity of product at the same price (such as 2×1): Type of sales promotion very common in supermarket chains to release stock.

    -Discount vouchers or coupons: For example, coffee shops or bakeries use discount vouchers (for the purchase of X coffees you get one free) with the aim of building customer loyalty.

    -Samples or gifts in the same product: Samples or gifts are very characteristic in perfumery or gourmet products in which it is important to try before buying.

    -Sweepstakes or contests: Tool widely used today as a form of promotion on social networks. This type of sales promotion action helps encourage participation and fosters the feeling of belonging to a brand.

    -Product presentation events (can be done between 2 complementary products with the same objectives): This type of promotion is very common in the hospitality sector. For example, a kitchen exhibition with the first product accompanied by the second, which would be a drink.

    When choosing the type of sales promotion, always keep in mind the audience you are targeting and in what communication channels they are present.

    #5 Define the clauses of the promotion and how it works

    The easier it works, the better. The promotion of a product is a “gift” that you give to the consumer in which both you and he win, it is a win-win. Therefore, the way in which it communicates must be simple, and above all very visual. With the aim that the consumer understands it at first and does not have a bad shopping experience.

    6# Launch the elements of the sales promotion

    Based on the budget and hand in hand with the Marketing team, design the necessary materials to launch the sales promotion. Depending on the type of promotion you will need Paid media, merchandising, banners on the web, sending a newsletter… etc.

    #7 Test, measure and check the results


    First of all, before launching the promotion, test it internally. In this way you will be able to see if the objective and the means to reach it are correct. If not, correct it and test again. Once we have verified the promotion and launched it, we have to measure the data and analyze the results. It is the last step, but the most important. If we do not exhaustively monitor the promotion and check the results, we will not be able to know if it has been a success or a failure. If they have been positive results we can use it as a model, and if they have been negative we can correct errors.

    How to make a sales promotion with a CRM

    Regardless of the sector in which you work, or from where you are working, with a CRM it will be very easy for you to plan your sales promotions since they have modules specifically designed for it. For example,  SalesCampaigns, a functionality that is used to plan any sales activity that you want your sales representatives to carry out (Incentivize a product, cross-sell with your client portfolio, discounts…). It is an easy, simple system that allows you to create campaigns and promotions in seconds. Within the CRM you select the duration dates, the type of promotion that the commercials have to carry out, you select the accounts and activate the promotion. Thanks to this type of system, you can track how the campaign is progressing, the activity of each commercial, and the results in real time. If you want to know more, here is  a link to a video  that explains step by step how to activate a promotion via the CRM.

    Sales promotion is a useful and effective technique to stimulate and drive sales. But if it is not done correctly, it can lead to bad experiences in the consumer and you can end up losing existing ones and not getting new ones. I hope that this article has been of great help to you and that you can put it into practice in your sales promotions.

    sales promotion
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    admin
    • Website

    Related Posts

    5 Benefits of Large Format Printing for Small Businesses

    October 16, 2022

    How do Mobile Designs Benefit your Law Firm’s Website?

    August 1, 2022

    A complete guide to get TRA type approval

    August 1, 2022

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    Our Picks

    Top 5 Apps You Should Have on Your iPhone in 2022

    December 28, 2022

    Beat Financial Challenges by Hiring Online Accounting Services

    August 1, 2022

    Remote Bookkeeping Services

    August 1, 2022

    Tips for Studying Calculus

    July 31, 2022
    Don't Miss
    Bathroom

    Simple Ways to Make Your Bathroom Look Luxurious

    By adminDecember 29, 20220

    Easy Bathroom Transformation Ideas for a Luxurious Look Are you planning to give your bathroom…

    Top 5 Apps You Should Have on Your iPhone in 2022

    December 28, 2022

    Home Irrigation System in Winter

    October 20, 2022

    5 Benefits of Large Format Printing for Small Businesses

    October 16, 2022
    Categories
    • Apps (3)
    • Bathroom (1)
    • BEAUTY (5)
    • Blinds (1)
    • Blogging (2)
    • Business (17)
    • Countertops (2)
    • Design (1)
    • Digital Marketing (16)
    • Doors (2)
    • Drip Irrigation (1)
    • EDUCATION (6)
    • Fashion (5)
    • FINANCE (2)
    • Flooring (4)
    • Food (1)
    • Gadgets (2)
    • Games (13)
    • Gaming (8)
    • Garden (1)
    • General (9)
    • Health (7)
    • Home Decor (1)
    • Home Improvement (33)
    • How To (1)
    • Interior Design (1)
    • Kitchen (2)
    • Lifestyle (2)
    • Marketing (1)
    • Real Estate (1)
    • Social Media (3)
    • SOCIAL NETWORKS (3)
    • Sports (2)
    • Tech (5)
    • Technology (19)
    • Transport (2)
    • Travel (6)
    • WordPress (2)
    About Us
    About Us

    Publish Your Stories provides insights and reviews of technology products and services. Publish Your Stories center for all technology related update.

    Recent Posts
    • Simple Ways to Make Your Bathroom Look Luxurious
    • Top 5 Apps You Should Have on Your iPhone in 2022
    • Home Irrigation System in Winter
    • 5 Benefits of Large Format Printing for Small Businesses
    Popular Posts

    Simple Ways to Make Your Bathroom Look Luxurious

    December 29, 2022

    Top 5 Apps You Should Have on Your iPhone in 2022

    December 28, 2022
    • Write For Us
    • Contact Us
    • Business
    • Entertainment
    • General
    • IOT
    • Real Estate
    © 2023 Publish Your Stories. Designed by Honey Web Solutions.

    Type above and press Enter to search. Press Esc to cancel.