Google is constantly updating to ensure that the content that users find on the different websites is of quality, in addition to verifying that the portals have good navigation. For this reason, it is necessary to know what Google’s Core Web Vitals are and why they are relevant to the success of a digital business.
Would you like to discover what Google’s Core Web Vitals are? Stay to read our post, we show you everything you need to know below.
What are Core Web Vitals?
The Core Web Vitals are a series of metrics that Google takes into account to determine the effectiveness of the user experience of a web page . Thus, it analyzes the performance of a site regarding its loading speed, its interactivity and its visual stability.
Although it is a topic that has been talked about a lot during 2021, since in that year the relevant tests began to be carried out, the truth is that it is in 2022 when these elements will gain weight when it comes to positioning a website on the Internet .
Why are Core Web Vitals important?
Through the Core Web Vitals, Google can objectively know the quality of the user experience of a portal. In this way, each metric will receive a value and, as a whole, an index will be obtained that will be crucial to give the website a position in the ranking of results.
Obviously, the better the score obtained, the better positioning we will achieve, which will lead to an increase in traffic, conversions received and business sales.
What are the main Core Web Vitals?
Now that we know what they consist of and why we should take into account the Core Web Vitals, it is time to find out what they are.
Largest Happy Paint
This factor calculates the time it takes for a web page to load , that is, to display the content that the user wants to see. It is recommended that it does not exceed 2.5 seconds, otherwise the site will be considered slow.
First Input Delay
The First Input Delay corresponds to the time interval spent on a page when the user wants to interact with it . As an example, we can mention the seconds that elapse from when an individual clicks on a button until this action shows the desired result.
This value must be below 100 milliseconds to avoid problems when it comes to getting a good positioning.
Cumulative Layout Shift
The third element measures the number of changes that occur in a web page until its content can be displayed correctly, that is, until it stabilizes.
For Google, this factor must be less than 0.1 to determine that a good user experience is offered and that complex and annoying navigation is not taking place.
How can we measure these elements?
Finally, to get as much information as possible about the Core Web Vitals, we could not forget to mention the methods with which we can measure these elements.
Among all the possible options, we can highlight Google Search Console, where we will find a report that collects the status of each of the metrics in order to be able to evaluate their quality and have the possibility of optimizing their value.
As has been observed throughout this article, the Core Web Vitals are really important to achieve the desired goals in the online environment, allowing our website to outperform the competition and appear among the first results when a user performs a search. In Internet.
What did you think of our post about what Google’s Core Web Vitals are? Do you know other reasons that justify its relevance? Leave it in the comments, we are looking forward to reading you!