This is the question that many ask themselves when they decide to create a website or an online store. And it is that, let’s admit it, we would all like to be in the first position and receive as many visits as possible. Did you know that 75% of users who perform a search on Google only enter the first link? That is why appearing at least among the first three is essential if we want to get the most out of the online world and reach a greater number of users that end up translating into sales for our business.
The key is knowing how to define our marketing strategies properly from the beginning and being attentive to the demands of our users in order to satisfy them and make ourselves. Without losing sight, of course, of possible changes in the competition. But so that you can better orient yourself, today we bring you some tips so that you can improve your web positioning and appear first in Google.
Have good content
As you probably already know, Google, which is the most used search engine on the planet, crawls web pages and positions them based on their content. That is why the first step is to progressively include content on our page. However, it is important to keep in mind that not just any content is worth it, since Google is giving more and more value to useful and quality content that answers the questions that users may ask.
In addition, Google also highly values frequently updating the web . However, we recommend that if you don’t have a lot of time for it, you prioritize publishing a long article of more than 400 words every week.
Of course, do not forget to define the keywords for which you want to be found in the search engine and add them as much as possible and naturally in your publications. In this way, little by little you will see results. yes, do not expect to achieve it before 3 months, especially for those sectors that are too saturated.
Use plugins that help you position the text
There are plugins such as Yoast that can be of great help to SEO positioning. The idea is to tell Google what the most important keyword is and make a small summary of what the user will find if they access the web. In this way, both Google and users will be able to better understand what is on your website.
Add internal and outbound links
Google also values the time that the user spends on your page and based on this, concludes if your content is interesting for users. That is why one way to keep the user as long as possible on the web is to include internal links through which the user can navigate easily. Also, if you can get other users to include a reference to your website on their websites, your SEO positioning will improve, since Google understands that your content is linked because it is good. If the pages that link to you have good positioning, all the better.
Do not forget to include some outgoing links to other websites that may be useful to the user. Try to make them pages of authority, that is, trusted by Google.
Share content on social networks
Sharing your content on social networks is also a great help to appear first in Google. In the first place because it helps you make yourself known and secondly because there will be links on the network that lead to your website.
Google Plus should be especially highlighted , since having a profile on this social network helps to position yourself better. You can also include a photograph that will appear in the search results, which is always more attractive to Internet users.
In any case, remember that SEO positioning strategies require a certain amount of patience and that it is not possible to achieve results overnight, but rather you have to be constant and continue creating quality content. Think that the more text, the greater the chances that users will find you. If you do not have time to do it or you do not have the appropriate knowledge, the best option is always to put yourself in the hands of an online marketing agency and let yourself be advised by experts in the field.