The future of marketing is all about building strong digital relationships. This means understanding the consumer behavior of today’s digitally savvy generation. For example, a brand such as Poundland uses social media to increase brand favorability among baby boomers. The pandemic has given executives a renewed appreciation for social media. It has become the strongest bridge between customers and brands. In 2022, marketers will continue exploring this digitally savvy audience.
COVID-19 has changed consumer behavior and social media use, as it has prompted many users to spend longer on their devices. The latest data from Datareportal reveals that almost half of respondents spent more time on social media in 2020, a 10% YOY increase. In July 2020, there are 3.96 billion active users, up from 2.91 billion in 2016.
In addition to increasing organic reach, brand advocates should encourage employees to share original content with their followers. This will improve brand credibility and attract better qualified leads. Businesses should create a social media strategy to determine what to post and where to share it. Marketing, sales, and legal teams should develop goals for each channel, and create a content policy. Develop these Social Media Habits in 2022! There are so many other reasons to create your own social media strategy. If you are a brand, the following are five important reasons to get started.
To develop these habits, consider the following social media trends. Social media is a dynamic space, so what worked in the past may not work for you in 2022. For example, the popularity of QR codes has been on the rise, and the rapid growth of TikTok and Instagram is expected to overtake Facebook by 2022. If you are an eCommerce company, social commerce is a must. And for any B2B business, social media is a must.
As a brand, social media communities are a great way to engage your audience and gain valuable insights. By developing these habits now, brands can take advantage of these trends to stay ahead of competitors in 2022. The future of social media will be dominated by these trends, so develop them now. If you’re a content creator, you’ll want to invest in engaging communities and strengthening your online community.
Video is the way to go in social media in 2022. Long-form content isn’t what people are looking for anymore. Consumers are more interested in short-form videos. In April 2020, Clubhouse was launched and quickly became popular. In June 20221, Facebook will launch podcasts and live audio rooms. Those are just a few of the many social media habits you should develop this year.
Instagram will become more search-friendly in November 2020. As the year progresses, it will become more popular for SMBs. Businesses should invest in these new features to build a strong community. And remember that Snapchat is changing its algorithm to make its platform more search-friendly. While many people are happy with these new features, others will be disappointed. So, the next time you’re thinking about creating content for your business, consider implementing these strategies now.